What this website collects, why, and what happens to it. Last updated 20 October 2026.
This website is run by O.MICHELET Pty Ltd (ABN 46 695 790 464), Olivier Michelet's consultancy in Melbourne. "I" on this page means me, Oli. If you have a question about your information, email o@michelet.com.au.
When you fill in a form on this site, such as the 2-Minute Brief, the AI Readiness Assessment, the Software Cost Calculator or an enquiry form, I get your name and email, plus anything else you choose to give: your company, team size, phone number, your answers, the hours you enter and any notes.
For the assessment, the calculator and the enquiry forms, I also record how you found the page, such as the campaign named in the link you clicked or the site you came from. That tells me which ads and posts are worth paying for.
While you browse, Google Analytics and Meta (Facebook and Instagram) use cookies to measure visits: the pages you view, your rough location and device, and steps like starting or finishing the assessment or the calculator. Google Analytics also receives your overall assessment score. Neither receives your name, email, individual answers or the figures you enter in the calculator.
To send your assessment report or calculator breakdown, to reply to your enquiry, and to follow up with you personally. To see which pages and ads work, so I can improve them or stop paying for them. Also, if you've arrived through one of my ads, Meta may use the visit to show you my ads again.
There's no mailing list. I don't sell your details, or share them with anyone for their own marketing.
A few services handle information for me to keep this site running: Vercel hosts the website, Resend sends the emails from the forms, and Google and Meta provide the analytics and advertising tools above. They're based mainly in the United States, so your information may be stored or processed there.
You can block or clear cookies in your browser settings, opt out of Google Analytics with Google's browser add-on, and control the ads Meta shows you in your Facebook ad preferences. The site works the same either way.
Email o@michelet.com.au to ask what I hold about you, to correct it, or to have it deleted. I'll reply within 30 days.
If you think I've mishandled your information, email me first and I'll put it right. If you're still not happy, you can contact the Office of the Australian Information Commissioner.