O.MICHELET is a Melbourne-based AI and operations consultancy helping small businesses and agencies use AI properly, redesign how they work, and build the foundations to grow.
O.MICHELET helps small businesses and agencies put AI to work. Most AI initiatives fail because they start with the tool, not the problem. I work with your team to identify where AI creates genuine value — then build the systems and skills to make it stick.
O.MICHELET provides operational design and fractional leadership for growing businesses and agencies. When you're scaling, the processes that got you here won't get you there. I step in as a fractional Head of Operations to redesign how your organisation runs.
O.MICHELET builds and fixes the digital foundations: websites, CRM, marketing automation and analytics. AI gets the headlines, but the fundamentals still drive growth. I help organisations get their digital foundations right, from websites through to marketing systems and campaign architecture.
The O.MICHELET method is a three-step approach to AI adoption: Diagnose the 2–3 changes that matter most, Design the solution with your team, then Deliver it alongside them.
Based in Melbourne. I've spent over 20 years helping organisations untangle complex operations and make better decisions with technology. My work spans digital transformation, CRM and systems architecture, digital marketing strategy, web delivery, and applied AI, with a focus on turning messy, manual processes into something that actually scales.
I've led enterprise programs and cross-functional teams end to end, from shaping strategy through to managing delivery teams, coordinating stakeholders, and driving adoption. Whether it's a Salesforce rollout, a website rebuild, or standing up a marketing automation stack, I care as much about how the team works together as the output itself. I also teach AI to marketers at RMIT Online and to doctors through AI Unlocked for Doctors, which keeps me close to what's emerging and sharpens how I communicate complex ideas to non-technical audiences.
And I build with the tools I recommend. Most of the platforms under Work were built with AI coding agents working under my direction, with tests and reviews as the guardrails. That's how a four-person agency gets a custom platform, and it's why I can tell you plainly where these tools are ready and where they aren't.
My belief is simple: the best technology doesn't announce itself. It just makes work feel easier.
An AI consultant works out where AI will actually save time or money in your business, picks the right tools, sets them up, and trains your team to use them. At O.MICHELET we start with the problem, not the tool, then build the systems and skills to make it stick.
No. Most small businesses and agencies don't have one. What you need is a clear plan and someone to help your team put it into practice. That's the gap O.MICHELET fills.
Most engagements start with a Diagnostic, a focused assessment that finds the 2–3 changes with the biggest impact. You get a clear, prioritised brief, not a 40-page deck. From there we Design the solution together and Deliver it with your team. Many clients move to an ongoing retainer. There are no lock-in contracts.
No. O.MICHELET is fully vendor-neutral, with no affiliate, reseller or commission deals with any AI tool. You pay for advice and delivery only, so recommendations are based on what fits your business.
O.MICHELET is based in Melbourne, Australia, and works with founders and leadership teams at small businesses and agencies.