Making sense of AI, operations, and what comes next.

I help organisations integrate AI thoughtfully, redesign how they work, and build the operational foundations that make growth sustainable.

Let's talk How I work

THE MOMENT

AI is reshaping every industry. But most organisations are overwhelmed, not empowered.

The gap isn't technology — it's knowing how to integrate it into how people actually work.

You don't need a tech team. You need a clear-eyed guide.

WHAT I DO

AI Strategy & Integration

Most AI initiatives fail because they start with the tool, not the problem. I work with your team to identify where AI creates genuine value — then build the systems and skills to make it stick.

Capability assessments & workshops
Tool selection and implementation
Team enablement and adoption
Ongoing advisory

Operational Design & Fractional Leadership

When you're scaling, the processes that got you here won't get you there. I step in as a fractional Head of Operations to redesign how your organisation runs.

Process audit and redesign
Systems architecture (CRM, PM, workflows)
SOP development and team alignment
Fractional ops leadership on retainer

Digital Strategy & Platforms

AI gets the headlines, but the fundamentals still drive growth. I help organisations get their digital foundations right, from websites through to marketing systems and campaign architecture.

Website strategy, builds & optimisation
Marketing automation & CRM integration
Campaign architecture, analytics & SEO

Start small. Move fast. Make it stick.

Diagnostic

A focused assessment to find the 2–3 changes with the biggest impact. You'll walk away with a clear, prioritised brief - not a 40-page deck.

Design

We map the solution together — systems, processes, people. We co-design the solution so your team owns it from day one.

Deliver

I guide your team through implementation, or embed alongside you to get it done. I stay close through implementation, so nothing gets lost between strategy and execution.

Olivier Michelet

Based in Melbourne. I've spent over a decade helping organisations untangle complex operations and make better decisions with technology. My work spans digital transformation, CRM and systems architecture, digital marketing strategy, web delivery, and applied AI, with a focus on turning messy, manual processes into something that actually scales.

I've led enterprise programs and cross-functional teams end to end, from shaping strategy through to managing delivery teams, coordinating stakeholders, and driving adoption. Whether it's a Salesforce rollout, a website rebuild, or standing up a marketing automation stack, I care as much about how the team works together as the output itself. I also lecture in AI and Marketing at RMIT University, which keeps me close to what's emerging and sharpens how I communicate complex ideas to non-technical audiences.