Glenferrie Traders Association
286 trader listings you could only find by searching for nothing. Rebuilt as a browsable directory with real data capture behind it.
Freebird
A recruitment agency losing 8–12 hours a week to double entry across four systems. An audit, then one platform carrying all nine years of data: 649 freelancers, 710 companies.
VinylFlow
Digitising a record by hand takes 20–30 minutes. VinylFlow does it in about three. Designed, built and shipped end to end. Open source, live, running on other people's machines.
Humans of Purpose
Three business lines, a new brand, a fixed launch date. A Squarespace site replaced with a custom WordPress build that does one job above the rest: turn founder leads into discovery calls.
Pronto Travel
A 2017 site for a family agency that had moved on. No cruises section, even though cruises now drive the business. Rebuilt smaller, warmer, and around the family itself.
Miscellania
A venue that grew faster than its operations, still running on memory and whoever was in the room. Replaced with one honest view of the numbers, one owner per function, and a weekly rhythm.