Good Lies
A pre-owned golf business pricing every trade-in by hand. Now AI identifies the club, a rules engine sets the price, and the seller has an offer in minutes.
Glenferrie Traders Association
Trader listings you could only find by searching for nothing. Rebuilt as a browsable directory of 374 traders, with real data capture behind it.
Freebird
A recruitment agency losing 8–12 hours a week to double entry across four systems. An audit, then one platform carrying all nine years of data: 1,781 freelancers, 886 companies.
VinylFlow
Digitising a record by hand takes 20–30 minutes. VinylFlow does it in about three. Designed, built and shipped end to end. Open source, live, running on other people's machines.
Humans of Purpose
Three business lines, a new brand, a fixed launch date. A Squarespace site replaced with a custom WordPress build that does one job above the rest: turn founder leads into discovery calls.
Pronto Travel
A 2017 site for a family agency that had moved on. No cruises section, even though cruises now drive the business. Rebuilt smaller, warmer, and around the family itself.
brandkind
A branding community for social enterprises, held back by a slow page-builder site. Rebuilt as a fast custom theme with the portfolio front and centre.
Miscellania
A venue that grew faster than its operations, still running on memory and whoever was in the room. Replaced with one honest view of the numbers, one owner per function, and a weekly rhythm.
for Doctors
AI Unlocked for Doctors
A live AI series for GPs and the teams who run their practices. As AI Specialist Co-Facilitator, I run the hands-on tool demonstrations alongside clinical lead Dr Amandeep Hansra.
Marketing
RMIT Online
Mentor with RMIT Online since 2018, and on AI in Marketing (DMK202), a six-week course for working marketers, since September 2025. Also Digital Marketing Strategy (DMK101). Live webinars, milestone feedback, and the industry view on what AI is doing in marketing right now.