Work  /  Pronto Travel

The business had outgrown the website.

A 2017 build, a blog quiet since 2022, and no cruises section for an agency that now sells cruises. The fix was a smaller site, not a bigger one.

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Client Pronto Travel, Collingwood
Engagement Website rebuild, fixed price, 4–5 weeks
Year 2026 · Live
Disciplines Web strategy · WordPress · Content · SEO
The rebuilt Pronto Travel homepage: the headline Europe made personal over a Mediterranean coastal photograph, with Plan my journey and Explore tours buttons.
The rebuilt homepage at prontotravel.com.au.
01 / The situation

A strong family business, a site stuck in 2017.

Good business, stale shopfront.

Pronto Travel is a fully accredited, family-run Melbourne agency with decades in the business, specialising in European tours, cruises and tailor-made travel. The business was doing well. The website wasn't keeping up.

  • A 2017 WordPress build made for an earlier version of the business.
  • A blog last updated in 2022.
  • No cruises section, even though cruises now drive the offer.
  • Strong assets going unused: genuine five-star reviews, a real family story, solid tour content.

Italia Mia, Toorak Travel, Emma Whiting, Ormina Tours: the competition all present polished sites. Pronto's edge over every one of them is the personal relationship a family business offers. The site did nothing to show it.

02 / The approach

A refresh priced and sized to match the job.

Fewer pages, bigger imagery, testimonials doing the selling.

The recommendation: a light WordPress rebuild of five core templates, fixed price, four to five weeks.

  • Keep the warmth. The style people already associate with Pronto, modernised.
  • Stay on WordPress so the team adds tours, cruises and posts without calling a developer.
  • Reuse and polish existing content to keep the price down and the timeline short.
  • 301 redirects from every current URL to protect years of search visibility.

The design leans into the family advantage: real faces on the contact page and a clear invitation to talk to a person. Online booking stayed out of scope. Enquiries by form and phone suit how Pronto actually sells.

You'll see a real homepage early, we'll agree the direction from an actual page rather than abstract mock-ups, and then I'll apply it across the site. From the rebuild proposal, July 2026
03 / What was built

Five reusable templates the team can extend themselves.

The rebuild

  • Home. Hero imagery, the family story, featured tours and cruises, testimonials up front.
  • Tours. A landing page plus individual tour pages at launch.
  • Cruises. A dedicated section at last, with cruise pages at launch.
  • Travel blog, with existing posts migrated and ready for new ones.
  • Contact, combining the enquiry form with About Us and Meet the Team.
  • Reusable tour and cruise templates, so the team adds as many as it likes through the CMS after handover.
  • Booking terms signed online. A dedicated signature page with a confirmation and an emailed record, so acceptance is never in doubt.
  • Launch and handover. 301 redirects, GTM and GA4, on-page SEO and accessibility, CMS training, and a 30-day warranty on build defects.
The new Pronto Travel cruises landing page, with a grid of cruise itineraries.
The new Cruises section, the gap that prompted the whole project.
04 / The outcome

Live, and still getting sharper.

The site the business actually is now.

The new site went live in October 2026. Cruises finally have a home. Testimonials and the family story do the selling. The family is front and centre instead of behind a template.

Every old URL redirects to its new home, and analytics were wired in from day one. The templates are the team's to fill: 9 tours and 12 cruises are live already, and more go up whenever there's something to sell.

The first weeks after launch went into the details a small team feels: likely spam held back instead of landing in the inbox, a mailing-list opt-in on every enquiry, and faster page loads.

Sound familiar?

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